Posts Tagged Jim Cathcart

Lyrics “Plant a Radish” for Parents

Jim Cathcart’s book, The Acorn Principle, argues that an acorn is capable of becoming a mighty oak, but it will never become a giant redwood—no matter how much you feed or push it. 

The lyrics to “Plant a Radish” from the musical The Fantastics makes the same point:


Plant a radish; get a radish.
Never any doubt!
That’s why I love vegetables;
you know what they’re about.

Plant a turnip; get a turnip.
Maybe you’ll get two.
That’s why I love vegetables;
you know that they’ll come through.

They’re dependable! They’re “befriendable”!
They’re the best pal a parent’s ever known.
While with children, it’s bewildering.
You don’t know until the seed is nearly grown
Just what you’ve sown.

So… >>>


Crucial Questions

In August 1986, Lee Iacocca, then President of Chrysler, addressed the company’s car dealers at their annual convention held that year in Atlantic City, NJ.

Iacocca’s message was to tell his dealers how they could increase their business in the next year. To succeed, he said, “All you have to do is memorize four words. Here they are: ‘Make someone like you.'”

Jim Cathcart’s book, “Relationship Selling,” was a forerunner and still a best seller on the importance of this concept. You see, even the slowest salesperson realizes that you can’t make the customer angry and sell him something at the same time.

Here are some questions to ponder in your relationships with others:

If I were a child, would … >>>


A Coercive vs. a Noncoercive Approach

Jim Cathcart (author of RELATIONSHIP SELLING and the ACORN PRINCIPLE and a sought-after international speaker) relates how he worked in the mountains in Arkansas repossessing vehicles when payments were not made on the loan.

Needless to say, he and what he was about to do, were not welcomed by the mountain men. As Jim was about to be ushered off the property, he would say, “OK, I’m leaving.” Then he added, “But look out for the guy who comes next time.”

“What do you mean?” would be the response. Jim then would describe that since he was not successful in getting any money towards the payment of the loan, the guy who would come collecting next was twice his size, … >>>