The traditional model for attempting to change people has been authoritarian and aligned with coercive techniques, such as threats of punishment or bribes of a reward. But in the last number of years, society’s model has been that nobody needs to be submissive to anyone else. Everyone has rights. Authority and expected submissiveness are out. Everyone is equal. Notice how often you are called by your surname preceded by a title. Not very! Using given names is much more equalizing.
The information revolution is a major reason why coercion is not effective today. Information has always been a prime source of power and control. Only those in positions of authority possessed it, and they used it to their … >>>
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