In August 1986, Lee Iacocca, then President of Chrysler, addressed the company’s car dealers at their annual convention held that year in Atlantic City, NJ.
Iacocca’s message was to tell his dealers how they could increase their business in the next year. To succeed, he said, “All you have to do is memorize four words. Here they are: ‘Make someone like you.'”
Jim Cathcart’s book, “Relationship Selling,” was a forerunner and still a best seller on the importance of this concept. You see, even the slowest salesperson realizes that you can’t make the customer angry and sell him something at the same time.
Here are some questions to ponder in your relationships with others:
If I were a child, would I want me as a parent?
If I were a student, would I want me as a teacher?
If I were an employee, would I want me as a boss?
If I were married, would I want to be married to me?