Emotion and Cognition

In persuasion and influence, emotion takes precedence over cognition.


Young people misbehave because it has them feel good; otherwise, they would not misbehave. People don’t voluntarily do things that feel bad.

Punishment prompts bad feelings and, therefore, is counterproductive to changing irresponsible behavior in any lasting way.

A more effective approach is to help the young person find a response that will engender better feelings than the feelings that comes with the misbehavior—or the imposed punishment.