Likeability is the shortest path to believability and trust.
In this, the U.S.A.’s presidential year, it may be worthwhile to reflect on the one quality above others that prompts people to vote for a particular candidate. That factor: likeability.
The reason, as mentioned above, is that likeability is the shortest path to believability and trust.
Three practices are most effective for being likeable. They are (1) communicating in POSITIVE, rather than in negative, terms; (2) showing CHOICES or OPTIONS that are available; and (3) REFLECTING on how to overcome objections. My books at PiperPress.com discuss these three practices in details.